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Four models: one with long, brown, curly hair, one with a cherry red bob, one with caramel curls and one with straight, platinum blonde hair.

This NEW Breakthrough Gives You Up to 10 Weeks of Color Vibrancy

1/6/2026

Wella Professionals scientists examining color samples in the lab.

How Hair Innovation Happens: Powered by Science, Co-Created With Pros

1/5/2026

Hair Care Hair Colour

Chocolate brown glass hair with ultra-smooth, mirror-like shine.

10 Deliciously Decadent Chocolate Brown Hair Colour Ideas

7/25/2025

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Showing 17 of 208

Portrait black and white of Romeu Felipe

MEET ROMEU FELIPE

1/16/2025

Hair Care Hair Colour Hair Styling

Model with long straight brunette hair.

How to Deal with Static Hair

1/16/2025

Portrait black and white of James Earnshaw

MEET JAMES EARNSHAW

1/16/2025

Hair Care Hair Colour Hair Styling

Close-up to red shiny hair

Revealed The Biggest Hair Colour Trends of 2025

1/8/2025

Portrait black and white of Nikki Lee

MEET NIKKI LEE

1/1/2025

Hair Care Hair Colour Hair Styling

Wella Professionals' Ultimate Repair Collection

Wrap Up These Holiday Gifts For Hair Care Lovers

11/27/2024

A hand with red nail polish balances two stacked red jars of Wella Ultimate Repair hair mask against a light marble background.

The Best Hair Masks For Dry Damaged Hair Revealed

11/27/2024

Model with full, dark brown, curly hair and caramel highlights.

Goodbye, Breakage! How to Strengthen Hair in 9 Steps

11/20/2024

Model with long blonde hair

How to Make Bleached Hair Soft and Silky

11/13/2024

Ultimate Repair Miracle Hair Rescue and a model

How to Get Silky, Smooth Hair Without Heat

10/23/2024

Hair Care Hair Styling

Model with full, voluminous, dark brown, silky-smooth hair.

How to Get Smooth Hair in 12 Steps

10/16/2024

Three models lining up to walk the runway at Victoria Beckham’s SS25 show.

Get the Glossy Hair From Victoria Beckham's SS25 Fashion Show

10/2/2024

Hair Styling Hair Colour

Model with long, light brown, sun-kissed hair, featuring tousled waves and blunt bangs.

How to Fix & Protect Sun-Damaged Hair

9/25/2024

Model wearing a robe runs fingers through long, wavy, brunette hair.

This High-Maintenance Night Regimen = Low-Maintenance Mornings

9/17/2024

Ultimate Repair Regimen over a red background

*This* is How You Repair Hair Damage in 90 Seconds

7/31/2024

Woman with long blonde hair washing her hair

What is Clarifying Shampoo? Why You Need it For a Healthier Scalp

7/31/2024

Back of model’s head with short black hair. They’re holding up ULTIMATE REPAIR Mask.

Deep Conditioning 101 Find Your Perfect Hair Treatment

7/24/2024

Woman with long mint green hair, blunt bangs, and a silver chain necklace.

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