Colour Care

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Red-haired model rests hand on a bottle of ULTIMATE COLOR Shampoo.

How Long Should I Wait to Wash My Hair After Colouring It?

1/20/2026

Hair Care Colour Care

Model with mahogany red bob hair cut against a purple background.

Your Coloured Hair Care Guide – Approved by Professionals

1/20/2026

Hair Colour Hair Care Colour Care

Four models: one with long, brown, curly hair, one with a cherry red bob, one with caramel curls and one with straight, platinum blonde hair.

This NEW Breakthrough Gives You Up to 10 Weeks of Color Vibrancy

1/6/2026

Hair Care Colour Care

Model holds up bottles of ULTIMATE SMOOTH Conditioner and ULTIMATE SMOOTH Shampoo.

Should I Wash My Hair Before Colouring? Here's What Stylists Say

12/11/2025

Hair Care Colour Care

Model with long, dark brown, silky hair.

Want Glass Hair That Lasts? Try *This* Salon Service

11/6/2025

Hair Care Damaged Hair & Repair Smooth Hair Colour Care

Caring for Colored Hair

SHOP FOR COLOURED HAIR CARE ESSENTIALS

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Product image of Ultimate Color shampoo against a white background.

Ultimate Color Sulfate-Free Shampoo

Soothes the scalp while gently cleansing to minimize color fade*, moisturizes hair and detoxes hair from color-distorting metals. *vs. non-conditioning shampoo

Ultimate Color Conditioner

Adds moisture, helping reduce porosity to seal pigments in; revitalizes colored hair and reduces hair breakage*. * vs non conditioning shampoo

Ultimate Color Miracle Leave-in Mask

Color vibrancy and revitalized hair, with a 3-in-1 formula that moisturizes while providing UV protection and up to 4x more resistance to breakage*. * vs. non conditioning shampoo

Ultimate Color Shine Spray

Adds smoothness and shine to color-treated hair.